People usually don’t get the expected benefits from creativity training for one of two main reasons: it is based on someone’s practical experience that is not transferable to other people or it is based on solid research but it is not simple enough to use in practice.
Our core program has been developed over more than 5 years and it relies heavily on findings in behavioral and brain sciences including creativity research, cognitive psychology, neuroscience, social cognition, behavioral decision-making, and organizational psychology.
Our focus, however, is not merely on principles and techniques which are solidly grounded in cognitive science but which are also extensively battle-tested in practice. We focus on practical applicability above all else.
Here is an outline of basic topics covered in our program:
- Physical environment: What kind of physical environment is most beneficial for creative thinking;
- Timing: How to pick an optimal time of the day;
- Embodied cognition: How to increase expansive thinking with physical tools, movements, and visual mind hacks;
- Decomposition: How to use basic creative techniques to reframe the problem from multiple angles and break down its assumptions;
- Analogical thinking: Using distant forced analogies to boost creative ideation;
- Psychological distance: How to use various dimensions of psychological distance to manipulate broad perspectives and expansive thinking;
- Extreme conditions: How to use self-imposed constraints, counterfactuals, reversal, and Janusian thinking;
- Disinhibition and destabilization: Using novelty, diversifying experiences, deviance priming, and other techniques to powerfully boost creative ideation;
- Insight: How to boost creative insights through effective immersion, mind wandering, diversion, task switching, flat knowledge structures, and reduced visual inputs;
- Alpha brainwaves: How to apply various mind hacks that enhance alpha waves which increase openness to insights and non-obvious solutions;
- Mindfulness: What type of mindfulness practice enhances creative ideation;
- Innovation: What it takes to make a leap from creative ideas to innovative solutions;
- Persistence: How to maximize your persistence by enhancing psychological elements of motivation, including creative self-efficacy, goal clarity, goal progress, and meaning;
- Reinforcement: How to use positive reinforcement and stimulus control to turbocharge habitual creative thinking;
- Mindset: How growth mindset makes you more receptive to combining different ideas while increasing persistence;
- Team creativity: How to reduce factors that impair team creativity and maximize factors that enhance it (reducing conformity and social loathing, improving information sharing, psychological safety, cognitive diversity, optimal team size).