How Physical Distance Broadens Our Perspectives

One way we can broaden our thinking and increase our mental flexibility when making decisions is by relying on a greater physical distance to a problem. One example of this is problem-solving negotiations. Long gone...

The Halo Effect

What is the Halo Effect The halo effect refers to our tendency to think that if someone or something has one desirable trait, then it must also have other desirable traits. For example, research shows...

Decision-Fatigue

Ancient Greeks, the masters of rhetoric, claimed that there is a strategically perfect timing for everything. To show that they were taking this idea seriously, they even designated a separate god - Kairos - who...

Choice Overload: When Too Many Choices Lead to No Choice

Most of us think that having more choices means more freedom, and more freedom is better.  Yet, the research on choice overload suggests that the opposite is true: when people are faced with too many...

What Is Cognitive Fluency and How It Affects Our Decisions

What is Cognitive Fluency? Our decisions are very likely to be swayed and distorted by the fluency of information relevant to our decisions. (Any information or stimulus that is easier to process is called more fluent,...